Google PageRank and link popularity

Link popularity software   
Google PageRank and number of inbound links    

Link popularity software

Advanced Page Rank Analyzer is the Google PageRank and link popularity software. It obtains the number of inbound links from several search engines (Google, AltaVista and MSN Search.) This page provides information on the connection between the page rank value and the inbound link number (link popularity).

Inbound links (links into the site from the outside) are one way to increase a site's total PageRank. The other is to add more pages. Where the links come from doesn't matter. Google recognizes that a webmaster has no control over other sites linking into a site, and so sites are not penalized because of where the links come from.

The linking page's PageRank is important, but so is the number of links going from that page. For instance, if you are the only link from a page that has a lowly PR2, you will receive an injection of 0.15 + 0.85(2/1) = 1.85 into your site, whereas a link from a PR8 page that has another 99 links from it will increase your site's PageRank by 0.15 + 0.85(7/100) = 0.2095. Clearly, the PR2 link is much better - or is it?

Once the PageRank is injected into your site, the calculations are done again and each page's PageRank is changed. Depending on the internal link structure, some pages' PageRank is increased, some are unchanged but no pages lose any PageRank. It is beneficial to have the inbound links coming to the pages to which you are channeling your PageRank. A PageRank injection to any other page will be spread around the site through the internal links. The important pages will receive an increase, but not as much of an increase as when they are linked to directly. The page that receives the inbound link, makes the biggest gain. It is easy to think of our site as being a small, self-contained network of pages. When we do the PageRank calculations we are dealing with our small network. If we make a link to another site, we lose some of our network's PageRank, and if we receive a link, our network's PageRank is added to. But it isn't like that. For the PageRank calculations, there is only one network - every page that Google has in its index. Each iteration of the calculation is done on the entire network and not on individual websites. Building Link Popularity to increase PageRank. Building Link Popularity is one of the most critical aspects of search engine marketing. While manipulation of PageRank is not easy, it is not difficult to enhance it by improving your link popularity. By undertaking a long-term link building campaign, you can boost your site's PageRank and improve your site ranking significantly. In the recent past, Google and other Search Engines have deployed other components of algorithm similar to PageRank (like TSPR- Topic Sensitive PageRank and Hilltop - Links from expert documents) and further, taken the ranking weight to off-page factors.

As the off-page factors gain importance in ranking websites; it has become increasingly important to pro-actively boost such factors in your favor. As more and more webmasters now realize the importance of PageRank and Link Popularity, it is not difficult to exchange links with sites that fall in your industry segment.

  seo software McHost (C) 2002-2004 FlamingoSoft
This site is not affiliated with or sponsored by Google Inc.